This article focuses on regulatory aspects of the media convergence issue in two country cases: South Africa and India. The discussion addresses the central motivating research question of whether and why countries set an agenda to respond to the phenomenon of media convergence which is an inquiry of paramount importance not only to the specific field of international telecommunications policy, but also to the broader discourse of information and new media studies. Consequently this paper examines four dimensions of convergence policy in the two countries including: cross-sector entry, technological neutrality, competitive neutrality and the role of the regulator.