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Communications
Regulation in the Global Information
Society
Organized
by the ESRC European Media Regulation Group and
the OECD STI Directorate, Warwick, UK, 3-5 June
1999

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by
Paula
M. Murphy and Colin Blackman
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The
need for a framework for governance of the
internet and e-commerce, and principles and rules
for a wide range of matters including, amongst
other things, standards setting, consumer
protection and competition, raises questions about
what are legitimate concerns for the traditional
public sphere and what should be left to private
interests. The clash between the public and the
private was an enduring theme throughout this
wide-ranging conference which brought together a
stimulating mix of predominately European and
North American academics (economists, political
scientists, lawyers and media) and government
representatives.
The
opening session, a broad and philosophical
discussion of the role of the public sphere in the
information society, was chaired by Richard Higgot
of the ESRC Centre for the Research of
Globalisation and Regionalisation at Warwick
University, one of the main sponsors of this
meeting. He called for caution when analysing both
e-commerce and the information society as tools of
globalization. This trepidation was echoed by
Nicholas Garnham (University of Westminster) who
questioned traditional conceptions of the public
sphere and information society as potentially
misleading as they serve to re-articulate existing
power structures. Drawing on social and political
theory he provided an analysis of approaches to
understanding the limits and convergence of the
public and private. Following a critique of both
Habermas and Hegel's conceptions of the public
sphere and their implicit Kantian distinctions
between the public and private, he outlined
Benhabib's integrationist approach, where
everything can be seen as public.
Cyberspace,
continued Harvard Law professor Larry Lessig, can
be seen from different perspectives, both as an
ideal type of liberal public space or,
alternatively, as another system of control and
regulation that defines behaviour and experience,
much like a legal constitution, through code. As a
result, approaches towards regulation are
divergent. Like the political sphere, cyberspace
transforms with the marriage of code and commerce
and the union of interests between government and
commerce. The debate was dense, provocative,
providing more questions than answers. One general
conclusion came from Andrew Graham (Balliol
College, Oxford) that the public sphere matters
for a number of reasons - to ensure rights,
efficiency, democracy, public goods and merit and
chiefly for its ability to foster a common
language of discourse and debate.
The
rest of the conference was organized around a
number of sessions: The next GATS round and
e-commerce; Convergence in European digital TV
regulation; E-commerce: who sets the rules?; Media
pluralism and democracy; Industry standard setting;
Antitrust and intellectual property in the digital
economy; Transatlantic regulatory coordination or
collision?; Towards self-regulation?; Competition
law and policy; and The future of communications
regulation.
The
debate over the public v private spheres did not
digress into a simple overview of the roles of
government, the firm, the court or the individual,
but it is perhaps a useful way to summarize some
of the discussion that took place within these
categories.
As
traditional public spheres, government policy and
intergovernmental policy coordination continue to
be active in trying to shape future rules for
e-commerce. Government officials from the EU and
the USA, Lee Tuthill of the World Trade
Organization as well as Jonathan Aronson (UCLA)
and William Drake (Carnegie) provided insights
into the future of e-commerce regulation by
multilateral, regional and national governmental
bodies. Concerning the upcoming GATS round, for
instance, one can foresee a myriad of interesting
questions related to e-commerce: How can the
reference paper be improved to better foster
effective e-commerce? Is it principally a good or
service? What is a telecom service? What if
different industries offer the same service? How
appropriate is the distinction between basic and
enhanced services? How to ensure and foster
consumer protection and awareness? And, crucially,
what exactly is self-regulation?
Self-regulation
Businesses,
supported by some governments, are pressing for an
a digital world unencumbered by government
regulation, suggesting that industry
self-regulation and codes of conduct are the best
way to ensure the take up of e-commerce. A panel
chaired by Monroe Price (Cardozo Law School) began
to explore the meaning of the term self-regulation.
Self-regulation will have different meanings
depending on who the 'self' is and will differ
from nation to nation, sector to sector, and on
whether the perspective is from private
multinational firms or individuals. Stefaan
Verhulst (PCMLP, Oxford) considered
self-regulation in the context of the protection
of children from harmful content. What about
technological solutions to content issues? Beth
Noveck (Yale Law School) cautioned against viewing
filtering technologies as a panacea, illustrating
how they could undermine the goal of
self-regulation by ceding control to unaccountable
and privatized technologies.
The
battle between public and private interests was
clearly illustrated in other sessions dealing with
industry standards, antitrust and intellectual
property, and competition law. Standards making
has ceased to be just an engineering matter and
become a market issue because standardization is
required in advance of the development of new
markets. The consequence is an increasingly
complex arena for battle between shifting and
competing alliances of national and regional
public, quasi-public and private interests. Peter
Grindley (LECG Ltd) illustrated the use of
standard setting as a means of facilitating
cartels by a case study of 3rd generation mobile
telecommunications. Competing visions of standards
and internet governance were explored by Mark
Gould (University of Bristol), contrasting the
open and pluralistic procedures of the Internet
Engineering Task Force with the more restrictive
model of the Internet Corporation for Assigned
Names and Numbers (ICANN).
Not
surprisingly, the spectre of Microsoft loomed
large in several panels, first in an examination
by David McGowan (University of Minnesota Law
School) of the implications of Java in operating
systems and related software markets. The
Microsoft antitrust case was further dissected in
another session involving Mark Lemley (University
of Texas), Larry Lessig and David McGowan. It was
especially illuminating to hear Larry Lessig (who
was appointed Special Master in the case) conclude
that the Microsoft case will now only answer the
question 'is Microsoft a bully?' rather than the
really important questions raised by the
technological tying of Windows 95 and Internet
Explorer through code rather than contract.
The
conference attempted to bring together the issues
discussed in a final session on the future of
communications regulation. Perhaps Pam Samuelson
(University of California, Berkeley) managed to
best encapsulate some principles for the future:
- before
we rush into new regulation, we should first
attempt to apply or adapt existing laws;
- there
is a danger both of under and over protection
and that an appropriately proportionate
response is called for;
- we
need flexible rules that can be adapted to a
changing technological and business
environment;
- we
need to preserve traditional social values in
the face of technological change, eg EU
protection of personal data; and
- when
harmonization is not possible, transnational
cooperation to achieve 'policy
interoperability' was better than nothing.
Some
of the conference materials are available at http://www.law.warwick.ac.uk/lawschool/
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